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Orange

#f37420

The plain name fits: this is a straight, saturated orange, the color of a ripe persimmon or a traffic cone, with strong red and yellow components almost evenly balanced. Black makes it graphic and urgent, Glaucous Green cools it with a chalky sage, and Rosolanc Purple creates a hot clash that reads as deliberately bold. At 2.9:1 on white it falls short even for large text, but black text on it reads well at 7.3:1. It fits sports kit, outdoor gear, wayfinding signs, and mid-century kitchen laminates.

HEX #f37420
RGB 243, 116, 32
CMYK 0, 68, 100, 0
L*a*b* 63.8, 47.16, 64.72
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From Werner's Nomenclature of Colours, 1814. Measured by perceptual distance in CIE L*a*b*.

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From Color Standards and Color Nomenclature, 1912. Measured by perceptual distance in CIE L*a*b*.

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